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PawTrail Supply

Privacy Policy

Last updated: June 2026

PawTrail Supply ("we", "us", "our") operates pawtrail.shop and related subdomains (the "Site"). This Privacy Policy explains what information we collect, how we use it, who we share it with, and the choices and rights you have. By using the Site, you agree to this policy.

Information we collect

  • Order and checkout information — name, email address, shipping and billing address, phone number (if provided), items purchased, and order totals. This information is collected through our checkout, which is powered by Shopify.
  • Payment information — card and payment details are collected and processed directly by Shopify and its payment processors (such as Shopify Payments, PayPal, Apple Pay, Google Pay, and Shop Pay). We do not see or store full payment card numbers on our servers.
  • Customer support communications — the contents of emails, messages, and any attachments you send to us when you contact support.
  • Site usage and device information — pages viewed, referring URLs, approximate location (derived from IP address), browser type, device type, operating system, language, time on site, and how you interact with pages and products.
  • Identifiers and cookies — cookie IDs, browser/device identifiers, advertising IDs, and similar technology identifiers used to recognize returning visitors and measure marketing performance.

How we use information

  • To process, fulfill, ship, and support your orders.
  • To send transactional emails such as order confirmations, shipping updates, return communications, and support replies.
  • To operate, secure, debug, and improve the Site and our products.
  • To measure the performance of our marketing, content, and advertising and to show relevant ads on third-party platforms.
  • To comply with our legal, tax, and accounting obligations and to prevent fraud or abuse.

Cookies, pixels, and similar technologies

We and our service providers use cookies, web beacons, tracking pixels, SDKs, local storage, and similar technologies to operate the Site, remember your cart, understand how the Site is used, and measure marketing and advertising. These technologies fall into a few categories:

  • Essential — required for the cart, checkout, security, and basic site functionality.
  • Analytics — help us understand which pages and products perform best.
  • Advertising and marketing measurement — help us measure ad performance and reach relevant audiences on platforms like Meta (Facebook and Instagram) and TikTok.

You can control cookies through your browser settings and, on most mobile devices, through your operating system's advertising or privacy settings. Blocking some cookies and similar technologies may break parts of the Site, including the cart and checkout.

Analytics, advertising, and tracking partners

We use the following third-party services to understand how the Site is used and to measure our marketing and advertising. Each of these providers has its own privacy policy describing how it handles data.

  • Shopify — powers our cart, checkout, payments, order management, and fulfillment. Shopify also sets its own cookies for fraud prevention, checkout, and analytics. See the Shopify Privacy Policy.
  • Google Analytics 4 (Google LLC) — measures site usage such as page views, sessions, traffic sources, and basic device information. See Google's Privacy Policy. You can opt out using the Google Analytics Opt-out Browser Add-on.
  • Microsoft Clarity (Microsoft Corporation) — captures aggregated information about how visitors use the Site, including page interactions, scrolls, and session recordings used to improve site usability. See the Microsoft Privacy Statement.
  • Meta Pixel — Facebook and Instagram (Meta Platforms, Inc.) — measures the performance of our ads on Facebook and Instagram, attributes conversions such as page views, add-to-carts, and purchases, and helps us reach similar audiences. See the Meta Privacy Policy. You can manage ad preferences in your Meta Accounts Center.
  • TikTok Pixel (TikTok) — if enabled for TikTok advertising, measures the performance of our TikTok ads and attributes events such as page views, product views, add-to-carts, and initiated checkouts. See the TikTok Privacy Policy.

These partners may combine the information they collect from the Site with information they already have about you in order to provide their services to us, including for marketing and advertising measurement.

How we share information

We do not sell your personal information for money. We share information only with the service providers needed to run the store and our marketing, including:

  • Shopify and its payment processors (to take payment, prevent fraud, and complete your order).
  • Shipping carriers and fulfillment partners (to deliver your order and provide tracking).
  • Email and customer support providers (to send order updates and reply to your messages).
  • Analytics and advertising partners listed above (to measure site performance and the performance of our ads).
  • Professional advisors, regulators, and authorities when required by law or to protect our rights, your safety, or the safety of others.

Under some US state privacy laws (for example, California, Colorado, Connecticut, Virginia, and others), the use of advertising cookies and pixels may be considered a "sale" or "sharing" of personal information for targeted advertising. You can opt out at any time by emailing us at the address below.

Your rights and choices

Depending on where you live, you may have the right to:

  • Request a copy of the personal information we hold about you.
  • Ask us to correct or update inaccurate information.
  • Ask us to delete your personal information, subject to legal and order-history retention requirements.
  • Opt out of targeted advertising and the use of advertising cookies and pixels.
  • Withdraw consent where we rely on consent to process your information.
  • Appeal a privacy decision we have made.

To exercise any of these rights, including opt-out requests, email support@pawtrail.shop with the subject line "Privacy Request" and let us know which right you want to exercise. We may need to verify your identity before responding. We will not discriminate against you for exercising your privacy rights.

Data retention

We keep order, billing, and tax records for as long as required by law and for legitimate business purposes such as accounting, fraud prevention, and customer support. Analytics and advertising data is retained per the retention settings of each provider listed above.

Children

The Site is intended for adults. We do not knowingly collect personal information from children under 13 (or under 16 where applicable). If you believe a child has provided us with personal information, contact us and we will delete it.

International visitors

PawTrail Supply is an ecommerce store serving customers in the United States. If you access the Site from outside the United States, your information will be processed in the United States, where privacy laws may differ from those in your country.

Changes to this policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page.

Contact

Questions, opt-out requests, or other privacy matters? Email us at support@pawtrail.shop.